Waifs Make Women Less Hungry, More Spendy

skinny-models.jpg

You gotta love skinny models. They wear clothes well, improve sales, make other women feel bad. The best part? They don't eat. Think of the savings!

A survey of 194 female college students, aged 18-24, found women feel uglier after seeing thin models. They are also more likely to buy products held in a gamine's claw than from ads with "regular-size models." (Here's a secret: none of us enjoy being characterized as "regular." It's like being called "homely" -- a big fat fucking slap in the face.)

Seeing thin models also made women less likely to accept a snack pack of Oreo cookies offered as a thank-you for their participation in the study. Well, no shit.

You know what a woman does want to do after seeing all those runway waifs? (Second to shopping, that is.) Drink. A lot. And that's why we're so keen on Gawker's coverage of the same survey. It's right next to a banner ad for Sobieski vodka. That's targeting to win!

by Angela Natividad    Jul-31-08   Click to Comment   
Topic: Magazine, Online, Research, Television   

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Comments



Comments

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