Where Sharp TVs Lack Sex Appeal, They Compensate in Enchanted Cardboard
So you've got a line of HDTVs. Yeah, well, so do all your rivals, and LG stole the promotional bacon with its campy-as-shit Scarlet campaign. How do you compete with the TV that compared itself to a red dress?
If you're Sharp, you'll promote the box.
Check out the Life Changing Box by Lowe Worldwide. Give each icon a poke to get something new out of the square brown wonder. The site loads slow as hell, but the results are, I don't know, educational. (Click on the beaker for a cartoon about the birth of LCD. Niftaaay.)
Infuriating laggage aside, this is a straightforward and playful way to promote Sharp's HDTVs, company history and ties to baseball -- which is far more interesting when you can lob koosh balls and glass at a batter. Plus, the audio/visual effects are pretty tasty.