Without Fellini's Finesse, Peroni Does No Justice to 'La Dolce Vita'

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Peroni's PR dude sent us the pitch for "Calendario," a new campaign tasked with depicting Peroni as a "timeless classic" and "Italian style in a bottle." (Well, hell. If you can get Italian style in a bottle, I suppose you would find it in the liquor aisle of your local grocer.)

We were then given a link to the Peroni website, where we found zip-zero on "Calendario." What we did find was Peroni's branded rendition of La Dolce Vita: 60 seconds long, stuffed with Peroni billboards and loaded with second-rate models that lack the five o'clock shadow and fleshy life of Federico Fellini's original cast.

That's what you'll find here -- if you can wait long enough for the damn page to load.

by Angela Natividad    Jul-16-08   Click to Comment   
Topic: Brands, Campaigns, Online, Worst   

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