You Know You Wanna Be a Super Masher


Serena Software launched a Facebook super group to promote its business Mashup Composer. Check out the row of enterprise-chic Super Mashers. No hipsters here, except maybe for Mascara Man in far left beside Token Polo Guy. But hey, bet you can't tell which one ISN'T REAL.

"Before long, you'll be seeing just how easy it is to @#$% it (or mash it) with Serena Software."

What the hell's "@#$%"? Is that cog-talk for "mash"?

by Angela Natividad    Jul-25-08   Click to Comment   
Topic: Online, Promotions, Strange   

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Yes, "@#$% IT" is acronym for "Mash or Mashup." And Mashup Composer from Serena Software has definitely hit a B2B nerve - "Go @#$% Yourself" spot on "Super Masher" was watched over 1.8 Million times on Facebook - and predecessor "Just @#$% IT" garnered 1.2 million views on YouTube on the (mistermashup) channel.

Both Serena spots had a little viral help from my agency, Brief Attention Span, and the Facebook campaign was driven to these heights by a great new video platform we discovered, Involver.

Greg Gotts
Brief Attention Span Communications

Posted by: Gregory Gotts on July 25, 2008 6:35 PM

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