Don't Over Engineer. Flashing Hotties Can Sell Anything


What's the best way to get attention and promote Australia's Queensland as a winter vacation destination? The same way you'd get attention or just about anything else: hot guys and girls in swimwear flashing passersby on the street. It's simple. It's low budget. It catches attention. It's fun. Why over engineer when you don't have to? And who doesn't like to ogle a hottie in the morning?

by Steve Hall    Aug-17-08    
Topic: Guerilla, Promotions, Racy

Newsflash! Commercial Explodes During Live Broadcast


Like full on spam, this email screamed, "Catastrophe hits live during the broadcast of a Direct Insurance commercial." After quickly checking Twitter (what? that's where all the news is these days, people) to make sure there was no actual catastrophe, it became apparent this was yet another ploy for publicity.

The release continued, "During a live broadcast of the Israeli 'American Idol' show, a Direct Insurance commercial for catastrophe coverage burnt up before the eyes of avid viewers. After burning, a simple slide appeared: We apologize for the technical difficulties but catastrophes can happen to anyone".

more »

by Steve Hall    Aug-17-08    
Topic: Campaigns, Commercials, Strange

Designer Self-Promotes With Song


OK so Matt Maxwell isn't the world's greatest singer but his five songs about Flash, design and web technology are a decidedly different self-promotional tact. Singing about one of the biggest of pet peeves around here, Maxwell croons:

And-it's-been-a long preloader
And there's reason to believe
Before-its-finished I will certainly be dead
I can't believe a web designer could be so heartless
Making something that's so bloated for the web

Yea, it's a little rough around the edges but the sentiment is there.

by Steve Hall    Aug-17-08    
Topic: Promotions, Strange

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