Alex Bogusky to Pen Dieting Book

It's a bit odd, perhaps, to handle a fast food client such as Burger King and to write a book about proper dieting. But, this is advertising and most what this industry does never makes any sense at all. So, it's without surprise Alex Bogusky will publish The 9 Inch "Diet" which will focus on the ever increasing portion size that has distorted America's eating habits.

While it's being presented as a "real" book rather than the agency's earlier Eating the Angus Diet which was part or a marketing campaign, one may never truly know how, or if, this fits into CP+B's plans for Burger King. No one's talking.