Alex Bogusky to Pen Dieting Book


It's a bit odd, perhaps, to handle a fast food client such as Burger King and to write a book about proper dieting. But, this is advertising and most what this industry does never makes any sense at all. So, it's without surprise Alex Bogusky will publish The 9 Inch "Diet" which will focus on the ever increasing portion size that has distorted America's eating habits.

While it's being presented as a "real" book rather than the agency's earlier Eating the Angus Diet which was part or a marketing campaign, one may never truly know how, or if, this fits into CP+B's plans for Burger King. No one's talking.

by Steve Hall    Aug-21-08   Click to Comment   

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I'm convinced, somehow, that this is all part of some brilliant Microsoft campaign.

Posted by: Lucca on August 22, 2008 1:58 AM

Sounds like a classic case of advertiser's guilt.

Posted by: Paul on August 22, 2008 11:20 AM

Comic on the topic:

Posted by: Jamie on August 25, 2008 9:28 AM