Because Gold Can't Be Seized without Pain. Or Something.

BEIJING_HAILE_DPS.jpg

To supplement its "Impossible is Nothing" spots for the Beijing Olympics, Adidas busts out with a slightly retro set of prints titled "Gold is Not a Given."

Each piece features an Olympic athlete, training in Beijing six months before the game "in sub-zero temperatures." There's also some Nike-esque pontificating on the meaning of "gold." An example from the ad at left (featuring Haile Gebrselassie):

Gold is more than a colour. It's a dream to keep chasing. It's a dream to keep you going. It's a dream that sometimes gets put on hold. Gold is never a given.

Also see:

o Tyson Gay -- Gold can be lost in a flash. (1, 2)
o Allyson Felix -- Gold is not into predictions. (1, 2)
o Veronica Campbell-Brown -- Gold makes you wait. (1, 2)
o Jeremy Wariner -- Gold is the language of fastest. (1, 2)
o Yelena Isinbayeva -- Gold doesn't play favourites. (1, 2)

Totally different style from the Chinese ads, but in keeping with the grit-and-glory feel. Put together by Amsterdam (180\TBWA).

by Angela Natividad    Aug-11-08   Click to Comment   
Topic: Brands, Campaigns, Celebrity, Events, Magazine   

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Comments



Comments

god's eyeball always freaks me out.

Posted by: nina on August 11, 2008 12:28 PM







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