Because Nothing Washes Blood Away Like Freshly-Laundered Banknotes

mercenaries-2-cash.jpg

This is "Ca$h," a fun little ad for a gratuitously violent game called Mercenaries 2: World in Flames. I love how it illustrates the acquisition of profit by unethical means: the seedy backdrops, filthy oceans, and characters' faces all bear the delightfully crisp stamp of currency.

And the song! It's convivial and music-hallish, the kind of thing you learn the words to, then leap around and mouth while blowing holes through the furniture with your bad-ass mercenary fingertips. What a feast it'll be for the PTC when these role models invade their living rooms.

Put together in HD by Shilo for DraftFCB/San Francisco. Electronic Arts debuted the spot on August 18 Stateside; it'll start running September 5 in the United Kingdom. I can hardly wait to see what it looks like on TV.

by Angela Natividad    Aug-27-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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Comments



Comments

I've already seen this spot - been running for a few days at least. No question, it's phenomenal, and the song is pretty much impossible to get out of your head.

Posted by: Chris Gasparro on August 28, 2008 6:14 AM

Thanks, Chris. I got the correct date and updated the post.

Posted by: Angela on August 28, 2008 2:31 PM





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