Best Buy Holograph Stalks Mall of America Shoppers

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Walking through the Mall of America, there are, no doubt, plenty of distractions. Sound good. Some bad. This new ad technology from Modernistic used by Best Buy to promote their new store in the mall falls into both categories. It's bad because who wants a holographic projection talking to you and youu walk through the mall. It's good becasue al you have to do is walk to the side of it and it disappears. Something for everyone. What's not to like?

by Steve Hall    Aug-28-08   Click to Comment   
Topic: Good, Guerilla, Outdoor   

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Comments



Comments

Just a minor correction, this is not a holograph. It is a simple Rear Projection Film (RPF) used in connection with a high lumen projection system.

Posted by: Max Badessich on January 23, 2009 9:43 AM







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