Subscribe to RSS

Best Buy Holograph Stalks Mall of America Shoppers

best_ny_mall_america_holograph.jpg

Walking through the Mall of America, there are, no doubt, plenty of distractions. Sound good. Some bad. This new ad technology from Modernistic used by Best Buy to promote their new store in the mall falls into both categories. It's bad because who wants a holographic projection talking to you and youu walk through the mall. It's good becasue al you have to do is walk to the side of it and it disappears. Something for everyone. What's not to like?

by Steve Hall    Aug-28-08   Comments (1)   
Topic: Good, Guerilla, Outdoor
Bookmark and Share   

Subscribe to Adrants Daily and receive the daily contents of this site in your Inbox each business day. Or subscribe to our RSS feed.

-->
Advertising Jobs

Recent Adrants Articles

Pilgrims Get Sexy Makeover in Muscle Milk Thanksgiving Video »
Canon Plays Digital Version of Freeze Tag »
If Honda's Choir Sung With Helium... »
Your Blackberry Storm Will Kill You With Lightning »
Method Trashes Dow's Horny Scrubbing Bubbles »
Anti-Cancer PSA Backfires, Makes Prostate Cancer Blob Likable »
Allie Sullivan Wears Bunny Ears in Campaign to Socialize Playboy »
Matthew Lesko Snubs Ad Agencies, Hands Money to the People »
Social Media (And Rick Springfield) Set Sail on Carnival Destiny »
Smooth Jazz Lures Buyers to Honda Accord Crosstour »

Comments

Just a minor correction, this is not a holograph. It is a simple Rear Projection Film (RPF) used in connection with a high lumen projection system.

Posted by: Max Badessich on January 23, 2009 9:43 AM

Post a comment

follow-us-on-twitter-bird-160.jpg
    @adrants
    @stevehall





  • » Ad Conversations