Bionic Lobster Takes On Disability, Alienation, Maniacal Chef

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"After finding a Leatherman on the ocean floor, our hero transformed himself from clawless freak into BIONIC LOBSTER: the handiest lobster alive."

Awesome premise -- one-clawed lobster gets new lease on life -- by STICK and MOVE/Philly for client Leatherman. (If Finding Nemo taught us anything, it's that everyone loves a story about broken fish prevailing over life's hard knocks.) Happily, they went all the way with it: See spot where Bionic Lobster fends for his life, MacGuyver-style, in a seafood restaurant. And there are comic books! Three parts so far, and if you bother to download the PDFs, well-made and funny too.

Looking forward to seeing more stuff by STICK and MOVE.

by Angela Natividad    Aug-15-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Good, Online, Television   

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