Can't Find a Job? ANPE's Not Convinced

CVs.jpg

ANPE, the National Agency for Employment in France, tapped TBWA\Corporate to preach its gospel to disheartened work force rejects. What TBWA came up with is respectful of ANPE's traditionally risk-averse style, but also playful in a Where's Waldo? sorta way.

The prints are detail-rich and do a nice job of connecting the online world, which is big but can seem solitary, with the bustling offline world. The ad at left features a city intersection flooded with people. It reads, "700,000 CVs online to find your next business partner."

See variants:

o 300,000 offers online everyday to locate your future office.
o 400,000 people log on anpe.fr everyday to save time.

What fun. It would be great to see these, larger than life, in a Metro somewhere.

by Angela Natividad    Aug-26-08   Click to Comment   
Topic: Good, Magazine, Outdoor, Poster   

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