Doritos Collides With Flavor Mascots
Just when you think there couldn't possibly be yet another flavorized Doritos line extension, the funny bunch over at Frito-Lay come up with even more. But this time, rather than creating new flavors, because, like, they've already done them all, they mix two flavors together and call it something new.
To promote this flavorific fusion, Doritos (in the UK) has launched the Doritos Collision campaign, a series of videos that pit flavor mascots against one another wrestling ring-style. There's Feathered Fury, The Griller, Tenacious T and El Zesto.
In addition to the videos, the brand has teamed with Bebo and Endamol's The Gap Year, a web series. Oh, and there's all kinds of social media goodness as well.