In China, the Miniskirt is the New Beetle

vw_china_bejing_olympics_long_short_skirt.jpg

Is sex (or the hint of) allowed to sell in China? If you are Volkswagen and Dynamic Marketing Group is your agency then, it seems, yes. Or if it isn't sex, maybe it's the realization that things have changed in Chinese culture and the country wants the rest of the world to know it.

Out with the old and in with the new as it were. Up with the hemlines and out with subservience. China wants to join the rest of the world and wallow in rampant commercialization. Welcome to the party, China.

by Steve Hall    Aug-14-08   Click to Comment   
Topic: Brands, Campaigns, Trends and Culture   

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Comments



Comments

Well, actually china has been in this way for quite a while. You, just know it now.

Posted by: GreatC on March 26, 2009 10:39 PM





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