Here we go again. Apparently, it's OK to blow up stuff in TV commercials (see Verizon's Michael Bay commercial) but OMFG, show a fleeting glimpse of a natural human body part and the country freaks to high alert, places a blindfold over the collective eyeballs of every kid in the country (nudity is bad!!) and launches the cause group machine.
Yes. This is America. Nudity is bad. Nudity is something to be shunned. Natural beauty? Screw that. Put a potato sack on! Cover that God-given beauty. Sex is bad. Sex dirty. Sex is nasty. Sex should never be thought about. Sex should be shunned.
With top ten lists for everything imaginable, everyone has been trained to basically ignore anything that isn't in the top ten. So what's a city like Columbus (OK, they do have the second largest college population) to do when it comes to creating a tourism campiagn that will announce to the rest of the country that the place actually exists and that it has a lot to offer? Highlight what's not in Columbus, of course.
Ad blogger Leigh Householder, along with 60 other bloggers, was invited to an Experience Columbus-hosted event to unveil the new tourism campaign which carries the tagline, Not in Columbus. One element off the campiagn is a t-shirt which, on one side, has a picture of an crossed out Eiffel Tower and "But I Did Everything Else" on the other.
Acting quickly following the trade of the Red Sox' Manny Ramirez to the Los Angeles Ddgers, last Thursday, ESPN agency Ground Zero, by noon Friday, had plastered laundromats around LA county with lost socks affixed to a tag which read, "Lose a sock, Boston? ESPN joins Los Angeles in welcoming Manny Ramirez." Quick thinking and wit works just about every time. Nice work.
Under the tagline "Never let their toys die," Energizer UK depicts kids in various states of, uh, toyless engagement. The campaign won top accolades in Press Advertising at the Cannes International Ad Festival.
See the work (helpfully labeled by ME!):
o Pretty Pretty Puppy
o Not Quite Rain
Put together by DDB/South Africa to support Energizer's "longest-lasting battery" position. Awesome stuff. What'd you guys do, spend a week at the primary school?
Lenovo, likely the most un-hip computer brand ever, is out with four new commercials which will be aired during the Olympics. The spots, as equally un-hip as the product they tout, are actually quite good...in a decidedly un-hip sort of way.
The strangest of all is Troll, in which two guys discuss what happens when their computers crashed. The Lenovo guy just pushes the magical One Button recovery button. The non-Lenovo guy gets a fruit basket delivered by a troll. Strange indeed.
With Microsoft's $300 million "save Vista at all costs" campiagn on the verge, PC Magazine's Gearlog took it upon themselves to gather together what they believe to be the ten "most iconic" tech ad campaigns. By default, as it is in every case whether warranted or not, Apples, 1984 tops the list.
That bit of non-news aside, other well-deserved campaigns such as the RCA dogs, Verizon's Can You Hear Me Now, Nintendo's The Wizard, Apple's Get A Mac, Maxells' Blown Away Guy, IBM's Little Tramp, Dell's Dell Dude, Energizer's Energizer Bunny and, yes, Microsoft's Start Me Up make the list.
With the command and elegance he displays on the basketball court, Lebron James, in this Vitaminwater commercial, displays his skill on another court, outing one of the many idiots who try to nefariously leverage the legal system for their own financial gain. All in one commercial, the seemingly transformational energy of Vitaminwater is lauded, a basketball star gets to strut his stuff and a low life scum is trashed. What's not to love?
The spot, created in July by Berlin Cameron was mixed by Sound Lounge.
It's quite clear some people get excited about their vehicles. Some more than others. They will dance, they will prance. They will sing, they will swing. They will commend, they will recommend. They will rave, they will praise. They will aggrandize, they will advertise. They will dramatize, they will hyperbolize. They will amplify, they will magnify. But will they go operatic?
If said excited are fans of "The More Grand Cherokee," then, oh yes, yes they will. And they will do it with gusto and with pride. Excitement and glee. Admiration and pride. Appreciation and idolization. Glorification and sentimentalization. Oh yes, forthright and dedicated, these car nuts will express their love no matter the oddity of the expression.
- The New York Times wrote a SEVEN PAGE STORY about /b/ and online trolls: people that make a satisfying career out of hurting your widdo feewings.
- Campaign.com decided voting is a superpower.
- Cuil turns quantum researchers into gay porn stars. Hur-raaaay.
- The Center for Public Integrity launched a new blog called Papertrail. It promises to be "the hard-hitting, investigative blog that Washington is missing." Also, there's poetry and music.
- The Gay List Daily is promoting the Details Mens Style Manual, which teaches you how to be a flawlessly-dressed man. If you're not a man, or are already quite flawless, learn how to market to one. And if you can do that too, then shucks, you must be God. In cashmere.
- Every heel and toe of Cole Haan's sassy new Air Donovan dress shoes has the power of many Michael Jordans behind it.
Not sure whether this ad for Bic razors actually ran. The tagline: "Incroyablement doux" ("Incredibly soft"). But compared to the bad-boys with five! blades (plus precision trimmer!), that plastic stick just looks incredibly dated.