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Yeah, Those Would Be Breakdancing Bees

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For every beehive lost, a b-boy somewhere goes up in smoke.

Put together by Feed Company for client Haagen-Dazs, which hopes to raise awareness about the high rate of honey bee deaths. (The shorthand: honey bees are dying in increasing numbers. We depend on them for one-third of our food supply, so if they all die, well ... let's just say no more ice cream for you.)

Visit Help the Honey Bees to read more. Cute site. Sad how the little bee just falls into the grass and dies, though. Kinda reminded me of this.

Luckily (maybe?) for future bees, the breakdancing bee video is generating steam from breaker fans. See YouTube comments. Then hey, go buy ice cream. (Chocolate peanut butter is smooooth.)

by Angela Natividad    Aug- 1-08    
Topic: Brands, Campaigns, Cause, Online, Trends and Culture, Video



Most Interesting Man Tries to Stay Interesting

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Apart from the fact Dos Equis' Most Interesting Man in the World conjures, somewhat, Charlton Heston's Moses (or is it George Parker?), he's well, just not that interesting in this second outing of the campaign. That's par for the course when a campaign initially breaks from the mold and then tries to maintain that break over time. What was once new and different now becomes "Oh, it's those weird Dos Equis ads again." which, in some respects, isn't such a bad thing in this era of continuously changing brand direction before the consumer has a chance to understand the initial direction.

Euro RSCG is behind the campaign which consists of three television spots which you can view here.

by Steve Hall    Aug- 1-08    
Topic: Brands, Campaigns, Creative Commentary



There Are 8,000 Nerve Endings in the Clitoris

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So what do you do if you're a book publisher and you're promoting a "sexy, summer beach read" which just happens to have an intriguing first sentence? You make a video of people reading the first sentence, "There are 8,000 nerve endings in the clitoris and this son of a bitch couldn't find one of them."

Like many book publishers, this one has gone beyond boring ads placed in the New York Times book review section. It's a nice approach but if a business book promotes itself by having hot models read sections of the book while disrobing, an erotic thriller about three women spending the summer in the Hamptons could have been just a wee bit more racy with their promotion.

The book? J.J. Salem's Tan Lines.

by Steve Hall    Aug- 1-08    
Topic: Good, Publishing, Racy, Video



Earfl A Fail Whale on Arrival, Mad Men Stylizes, Honda Guesses

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- Jolie O'Dell unleashes her wrath upon Twitterphone wannabe Earfl with five reasons why it's a Fail Whale on arrival.

- PROOF-it-ONLINE's inMotion is a new tool creators of video and animation can use to better collaborate and manage the approval process.

- American Copywriter thinks AMC's Mad Men will influence Madison Avenue agency fashion in a pendulum swing away from casual Friday's everyday.

- Is Anheuser Busch marketing to kids at Seaworld? With branded faucets and hospitality center bars, one person thinks so.

more »

by Steve Hall    Aug- 1-08    
Topic: Tools



Newsflash! Underwear Ad Leaves Behind Gratuitousness

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Who knew there was such a thing? Yes, it's true. A non-sexual, artistic women's underwear commercial. No bulging cleavage. No alluring grins. No enticing smirks. No gratuitous camera angles. No bootie-bearing thongs. Just dancing. Oh, and some Fruit.

by Steve Hall    Aug- 1-08    
Topic: Commercials, Good



Snickers Offends Again!

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Oh noooo!! Snickers is in for it now! Wait until Bob Garfield sees these new ads from NoS/BBDO Poland. Oh the horror! Animals digitally tortured and forced to take on human qualities! The indignity! The misrepresentation! The gender bending! The insensitivity! Someone call PETA! Or the Coalition for the Eradication of Bestiality! Oh, the horror! It's just too much to take!

by Steve Hall    Aug- 1-08    
Topic: Brands, Campaigns, Strange



Rocker Babe Loves Her Patterned Tampons

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Apparently, it's important to have patterns on Tampons. And that fact seems to be important enough to get this rocker babe to jam on the rooftop. Whatever. Stranger things have been know to inspire musicians.

by Steve Hall    Aug- 1-08    
Topic: Commercials, Strange



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