Lots of Words, and Something About a Pony.
The other day I was complaining -- or was it more like bitching? -- about how all car ads seem pretty much the same. (If not "the same," then "zealously derivative.") Then Organic busts out with this really weird ad for the Chrysler Town & Country.
It's all words. The narrator's telling this bizarre story, then the words appear in front of you, so you get this tiring but riveting experience of seeing and hearing crunchy nouns like "pocket pony" and "crabapples" at the same time. (Don't ask, just watch.)
The method got me leaning forward and scrutinizing every last moment of the ad while Organic -- those saucy minxes -- exposed me to images of the Town & Country. It was sort of like those random penis shots in Fight Club, except less subtle.
The spot concludes with "The adventures continue," suggesting we'll be seeing more of the same. Meanwhile, you can see this spot during HD reruns of Lost or other shows downloaded on ABC.com.