Newsflash! Commercial Explodes During Live Broadcast
Like full on spam, this email screamed, "Catastrophe hits live during the broadcast of a Direct Insurance commercial." After quickly checking Twitter (what? that's where all the news is these days, people) to make sure there was no actual catastrophe, it became apparent this was yet another ploy for publicity.
The release continued, "During a live broadcast of the Israeli 'American Idol' show, a Direct Insurance commercial for catastrophe coverage burnt up before the eyes of avid viewers. After burning, a simple slide appeared: We apologize for the technical difficulties but catastrophes can happen to anyone".
It's all about a Shalmor Avnon Amichay / Y&R Interactive Tel Aviv-created commercial which aired heavily for two weeks in un-catastrophic form and then during the American Idol broadcast, "burnt up" just prior to the closing tag, "We apologize for the technical difficulties but catastrophes can happen to anyone".
Hey it's not great but if another sudden change such as a person suddenly appearing to apply a fist directly to the forehead of the actor in that annoying "apply directly to the forehead" commercial, that wouldn't be so bad.