Ruby Tuesday Makes an Explosive 'Oopsie!'

ruby-vp.jpg

Like a teen burning high school paraphernalia in (futile) hope of evolving as a human being, Ruby Tuesday decided to blow up one of its old restaurants "to mark our departure from the sea of sameness within the casual dining industry."

But oops, it blew Cheeky's up instead. Har har. See apology.

All this to tell you Ruby Tuesday's changed its decor and menu. From the BooneOakley pressie: "Makeover was designed by Pentagram, and driven by the fact that the various competing casual dining chains, including Ruby Tuesday--had all become indistinguishable, whether to diners or to demolition experts."

What a relief that at least one establishment is picking up the slack for the menagerie of demented, '50s-inspired, totally flammable monotony. All this time I thought it was my fault for thinking Molotov cocktails were racy aperitifs! There's an order I won't make a third time.

by Angela Natividad    Aug-11-08   Click to Comment   
Topic: Brands, Online, Promotions, Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Goodbye, ruby tuesday
Who could hang a name on you?
When you change with every new day
Still Im gonna miss you...

Posted by: Patchchord on August 11, 2008 1:24 PM

Goodbye, ruby tuesday
Who could hang a name on you?
When you change with every new day
Still Im gonna miss you...

Posted by: Patchchord on August 11, 2008 1:25 PM

Please buy one of our new "I Got Bombed At Cheeky's" t-shirts here:

http://www.zazzle.com/cheekyst_shirt-235106028685442240

All proceeds go to help rebuild Cheeky's Bar And Grill.

Thanks,

Cheeky's Mgt.

Posted by: Clay Tryon on August 11, 2008 1:58 PM

Would it have made a difference if they actually DID blow up their restaurant? The strategy of acknowledging the sameness isn't so bad. But the execution seems so dated and phony...kind of like every Ruby Tuesday in the country. Hmmm.

Posted by: Tiffany on August 11, 2008 2:10 PM

I didn't feel the dude had his tongue far enough into his cheek. I started to wonder if they really did blow up someone else's restaurant. Plus, they failed to tell me about food. I would have put a burger on the dude's desk.

Posted by: Jessie Birks on August 11, 2008 3:28 PM

C'mon .. This was just a gimmick guys!

http://gawker.com/5033829/ruby-tuesday-total-ripoff
http://www.postchronicle.com/cgi-bin/artman/exec/view.cgi?archive=83&num=162518

Posted by: vivek on August 21, 2008 3:04 AM





Stanton Optical


Featured FREE Resource: