Tylenol Wants You to Feel Better Fast.
Got a problem? What you need is a NASCAR driver who knows nothing about you and talks in metaphors. Try not to go racing out to buy Tylenol all at once.
Bravo, except not, to Deutsch/NY.
by Angela Natividad
Aug-12-08
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Topic: Bad, Brands, Campaigns, Celebrity, Online, Sponsorship
Topic: Bad, Brands, Campaigns, Celebrity, Online, Sponsorship
Comments
The thing is that the demographic -- ig'nint hicks -- wouldn't do anything as fruity as ask someone for medical advice, even if it is Jeff Gordon.
If they really wanted to hit their demo, the "panel" wold only "discuss" hangover cures, getting rid of crabs, and what to do if'n you think you put a babby in yer sister's belly.