Wall*E Used to Expose Kleenex's Snottier Side
"Another box of Kleenex, one more forest gooooone!" That's part of Greenpeace's freaky new campaign song, inspired by the motion picture Wall*E. The group reimagined the doe-eyed, trash-smushing robot as the descendant of eco-antagonist Kleer*E, which -- in their words -- "gobbles up forests and spits out boxes of Kleenex."
Political cartoonist Mark Fiore produced the vid, available here. What was cute is now sinister, all part and parcel of Greenpeace's ongoing Kleercut campaign -- an effort to litter Kleenex's family-friendly brand persona with tree carcasses, wood splinters and warped, nightmarish jingles.
"Tell Kimberly-Clark to stop the Iron*E!" puns Greenpeace shamelessly. Once the goosebumps go down, though, I have to admit it's all very charming in a twisted sort of way.