Will Another Wannabe Model Show Bring the 'Real' to Reality TV?

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In partnership with modeling firm IMG, Bebo's launching yet another web series called Model.Live, whose tagline, "Reality TV just got real," rings a little, well, hollow. (In its defense, episode 1 -- which consisted mainly of serious, sleepy conversation between the people representing these models -- was just dull enough to convince me it's real shit.)

The show aims to reveal the truth about how professional models live. And it's not all coke and parties. These girls field degrading commentary and make dramatic, career-altering decisions every day. Sadly, no Mama Tyra can stand over their shoulders and guide them gently to a Victoria's Secret contract.

The 12-episode series follows three wannabe-supermodels from NYC's Mercedes-Benz Fashion Week to Milan, Paris and Elsewhere. It went live yesterday on Bebo and Vogue.tv. Clothing company EXPRESS -- a brand that's long affiliated itself with the runway by sole merit of its Muzak -- is sponsoring. Every week, it will air the models' responses to featured questions from fans.

by Angela Natividad    Aug-20-08   Click to Comment   
Topic: Brands, Online, Sponsorship, Video   

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