Tom Clancy Too Dense? Cozy Up with a Twiller

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New York Times journalist Matt Richtel has invented a storytelling format called the Twiller. The idea is for Twitter users to follow fictional characters -- which some already do anyway -- as they progress though a plot.

It's not the worst idea ever, and when my friend Atif first explained it to me I thought, "Hey, that sounds sort of like Memento."

Except Twillers are a long-term commitment. Richtel's been developing his plot for the last two months. Follow @mrichtel, tweet by grueling tweet, as he works out the narrative kinks.

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by Angela Natividad    Sep- 1-08    
Topic: Consumer Created, Online, Strange, Trends and Culture



Don't Look Now, But I Think that Cow is Judging You.

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Some people have been known to buy the cheese endorsed by happy cows. Considering cheese is, like, the fruit of their loins, I guess that makes sense. But can cows also be trusted to select your next car?

Fiat thinks so. In the Dutch spot above, a cow moos off a VW Golf and a Ford Focus, but desperately bellows "Bravooo!" (listen closely!) when one happens to idle by. Tagline: "Uitgesproken," which means something like "distinct" or "pronounced."

Adverblog says the spot hasn't yet hit TVs; it's currently only circulating the 'net. I think it's goofy, and not in a good way. But once it hits TVs, maybe it'll prove a success by merit of its lean-in factor. (You know, when listeners lean in and go, "Wait, what?")

by Angela Natividad    Sep- 1-08    
Topic: Brands, Commercials, Online, Strange



DoubleMint: The Official Gum of Candy Ravers!

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Just when you thought the jingle was dead, Wrigley's broadcasts this catchy rewrite of Chris Brown's Forever for DoubleMint. Doesn't it make you wanna dust off the pink wig and bust out with some liquid?

But that's window trimmings; DoubleMint's also improved its value add. In addition to chew factor, it apparently also:

- doubles as a hacky sack!
- leaves a comet trail!
- comes in slimmer, sexier packaging!

And here we were thinking the brand was a one-trick pony.

by Angela Natividad    Sep- 1-08    
Topic: Brands, Celebrity, Commercials, Television



Minnesota Residents Alter Lifestyle in Preparation For Republican Convention

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Following Denver's Obamamania at the Democratic National Convention in Denver, the Twin Cities are preparing for their own slice of mania by urging area resident to properly welcome the Republican party. Quite often when big events come to a city, be it the Olympics, a major trade show, a Presidential visit or, yes, a Presidential convention, a city likes to put it's best foot forward to properly welcome its guests. Sometimes that includes bending a city's - even life's - realities to properly accommodate as this UnConvention commercial depicts.

Just as China rolled out the red carpet for the world the last few of weeks, Minnesota residents are ready to welcome the Republican party with open arms even if it means slightly altering their lifestyle for a few days or so.

by Steve Hall    Sep- 1-08    
Topic: Commercials, Political



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Idiotic Levi's Commercial Ignores Innate Appreciation of Beauty

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This Cutwater-created commercial for Levi's is stupid. Yes, it's not polite to stare and objectify by either sex but come on! We are all human. We are all sexually attracted to one another. It's natural. It's innate. It's normal. Just admiring the beauty of another human doesn't mean we are all lecherous sex maniacs deserving of a body slam. Sometimes it's just nice to look at and appreciate pretty things. It isn't always about dirty thoughts

And by the way, the pretty things who get looked at, male or female (which, by the way, that stupid PC ending in the commercial is just stupid), shouldn't always assume the onlooker is out for anything more than the pleasure one derives from looking at a beautiful painting in a museum.

Cut the scrap, Cutwater. Your sunglasses idiocy was better than this!

by Steve Hall    Sep- 1-08    
Topic: Bad, Commercials, Creative Commentary, Opinion



For Choice of Running-Mate, McCain Pitches Ovulating Curveball

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For those of us that seriously thought John McCain would go the predictable route for Veep, the Maverick whips out a trump card: Sarah Palin! Gotta say, McCain/Palin '08 isn't the ickiest choice of bumper sticker.

The Alaskan governor -- age 44, anti-abortion and alarmingly photogenic -- is expected to split women voters that would've otherwise put their weight behind Hillary (and failing that, her choice of POTUS). According to The Weekly Standard, honey's got an approval rating in the 90s and is allegedly "the most popular public official in any state."

Sounds like a dish the media won't be able to resist, even at the expense of the latest Obama mashup.

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by Angela Natividad    Sep- 1-08    
Topic: Brands, Campaigns, Political



Fetch the Suspenders! It's Obama Buttons on Parade

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The tireless MoveOn.org is giving free Obama buttons away to anybody willing to part with their email, mobile number and address data. (What a tradeoff!) Packages include:

o One free Obama button.

o Three Obama buttons for a $2 donation. Just think how spiffy your tatty old backpack will look this September.

o 45 BUTTONS for a $20 donation, which, stylewise, would put you in direct in competition with this here little lady.

A moving ticker on MoveOn's site reports over 1,776,804 buttons have been ordered so far. I smell a trend afoot. Don't get left behind!

by Angela Natividad    Sep- 1-08    
Topic: Brands, Campaigns, Cause, Guerilla, Online, Political, Promotions



If You've Envied Sexy Celebrity Teeth, Then You Need 'Celebrity Sexy Teeth'!

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At left: featured ad on my MySpace today. I like how, after scaring the warmth out of your cockles, it takes the ultra-subtle "click here for tips!" approach.

Click-thru brings you here. I'm guessing the ad is for Celebrity Sexy Teeth, because it's the only product on the list I've never actually heard of, and it happens to be number one, and there's even a handy-dandy illustration on how you (yes, YOU!) can access a hidden discount link on the site.

Suspicions are confirmed upon scrolling to the bottom of the site, where Celebrity Sexy Teeth is promoted once more for good measure alongside this subtle arm-twister: "For women wanting to enhance their appearance, a good teeth whitener is a must!"

But I thought Mr. Right, and my ass-pinching boss, would love me no matter what I looked like?

by Angela Natividad    Sep- 1-08    
Topic: Online, Promotions, Worst









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