Amalgamated Defends Honour, Sexy (Sexist?) Palin Buttons, B of A Tries Gettin' Down with Co-Eds

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- Amalgamated clears air over "Virtual Drinking Buddy" rip. In addition to starting a dialogue with Robbie Wenger, Amalgamated founder Charles Rosen told Adrants, "in no way are we above stealing ideas around here - but it wasn't the case this time. we really didn't know about robbie's virtual drinking buddy until he emailed us about it after our mike's spot ran." That's serious grace under pressure, and we were completely charmed.

- Smart way to promote sober driving.

- Tribal DDB scores Wrigley account, must now work out how to adhere gum to 'net users. Shouldn't be too hard. Just chew a little and avoid this kinda crap.

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by Angela Natividad    Sep- 5-08    
Topic: Agencies, Brands, Campaigns, Cause, Packaging, Political



Tiddy Bear Creates Need For Dicky Bear Companion

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Who doesn't like a bit of Friday fun? Not that this necessarily counts as fun as opposed to the late night direct response television idiocy it is but, here, we are presented with Tiddy Bear. Yes, Tiddy Bear. It's exactly what it sounds like; a bear to place on your tits. Why? So that the seat belt in your car doesn't give you that annoying separation so often experienced when the shoulder strap creates a canyon between the left and right breast.

One wonders if there's a corresponding Dicky Bear for the guys to help keep their packages from sliding out the bottom of their shorts while enjoying the Tiddy Bear-wearing woman sitting next to them in the car.

by Steve Hall    Sep- 5-08    
Topic: Commercials, Strange



Microsoft SVP Clarifies Goals of Off-Putting Seinfeld Campaign

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In an internal letter obtained by TechCrunch, SVP Bill Veghte tries to explain WTF Microsoft was getting at with its Seinfeld campaign, which kicked off with this really weird ad.

Excerpt from Veghte's letter:


Today, we are kicking off a highly visible advertising campaign. The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows - a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity. The first in this series [...] aims to re-ignite consumer excitement about the broader value of Windows.

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Skype Shares Laughter Chain.

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"Best of Skype Laughter Chain" is FOUR AND A HALF MINUTES of footage of other people laughing. After awhile you'll be like, "That is one seriously ugly noise."

The video is part of a broader effort where people upload videos of themselves laughing. Sorta like that Gmail thing from last year. The idea is that Skype provides the ultimate setting for mirth and hilarity with its video chat feature. That's cool, and I'm a Skype fan and all, but this "take a giggle, pass it on!" gimmick is lame. It's like a whole campaign composed of inside jokes you weren't let in on.

by Angela Natividad    Sep- 5-08    
Topic: Brands, Campaigns, Consumer Created, Online



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Dear HSBC: Cinematic Scope Doesn't Compensate for Bad Service

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This is HSBC's "Lumberjack" by JWT/London/NYC and production company Gorgeous. At first watch it's like Swiss Family Robinson meets Lord of the Flies, except everybody's grown up and cops ruin all the fun.

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by Angela Natividad    Sep- 5-08    
Topic: Brands, Commercials, Online, Television









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