McCann's More F***ing Cowbells Wins Abobe Battle of the Bands


Wednesday night during Advertising Week, Adobe held its Battle of the Bands even at the Nokia Theater in Times Square. It was well attended and there was some amazing talent on stage. Agencies participating were The Concept Farm, Eric Mower & Associates, Vidal Cendeno Advertising, Initiative, Grey, May & Co., Tribal DDB, Surge, Pyper Paul Kenney, TargetCast TCM, Starcom Chicago, Twon Sports International and McCann Erickson.


And while there was certainly talent on stage, it was the winning stage presence of McCann Erickson's More Fucking Cowbell that won over the judges and the crowd. Rocking out classic eighties heavy metal in full, big hair regalia, the group, along with two females dancers, just owned the crowd. There was no way they couldn't win. There would have been a riot of epic proportion. See pictures of the battle here.


Following the Battle of the Bands, I tagged along with the Barbarian Group to a little hip hop place in the Lower East Side for some drinking and dancing which lasted until 3AM. that agency knows how to party. One emplyee IM'd she had "85 hangovers" this morning. Sweet. All kinds of pictures here.

by Steve Hall    Sep-25-08    
Topic: Agencies, Industry Events

Sony Style Challenges Disney's Monopoly on Wonder


Sony Style is working with Extreme Group/Toronto on a rebranding effort called "Experience the Wonder." Print ads will be used to distill the magic people feel when walking into a Sony Style store.

"A typical consumer standing outside a Sony Style location has the same look on their face as a kid in a candy store," said associate CD Anthony Taaffe, explaining the ad at left.

It's weird, but for some reason the image of a dazzled kid in oversized clothing always makes me think of Disney.* It's like those guys have a monopoly on childlike awe -- not to say Sony hasn't occasionally swept me off my feet.

Anywho, the work will appear at Sony Style stores and launch events in Montreal, Toronto, Calgary and Vancouver.

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by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Events, Poster

Downy Doesn't Just Soften Clothes; It Helps Pick Them Out, Too


Because I've always wanted to share my bra size, waist-to-hip ratio, and breadth-of-ass with a fabric softener company that cares just that much, I sat around taking the "Discover Your Shape" quiz on This is part of a partnership between myShape and P&G's Downy.

At the end of the test, long-suffering women get a Downy Design Tag, a personal style guide that reveals what our best colors are and which clothes most flatter our bodies. (What is this, a joke?!) Advice is proffered by a celebrity stylist called Jorge, who also dispenses cockle-warming welcome letters and coupons to Ann Taylor LOFT.

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by Angela Natividad    Sep-25-08    
Topic: Bad, Brands, Campaigns, Online

Animation Site Plugged with Kitten-Killing Game


Got a minute to kill and a lust for destruction? Take time out for Suicide Kittens, a strategy game where you play a kitten and the objective is to get shot, preferably by your own laser beam.

It gets surprisingly complicated.

I stayed alive too long in level 4, which landed me a big fat GAME OVER, after which I was invited to check out, a just-launched site for deliciously sophomoric animators.

The funniest thing about this effort, though, were the game tags: suicide, kittens, lasers, and trigonometry...?

By Rubber Republic/London.

by Angela Natividad    Sep-25-08    
Topic: Games, Good, Online, Promotions

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It's a Special Chair. A Special Sex Chair.


Came across this ad for the Tantra Chair earlier today. (NSFW, unless your boss is into artistic nudity.) Under the tagline "For the sensually sophisticated," the spot starts out with rave reviews and flashes dramatic imagery of a woman lying across the chair in sexually suggestive positions.

Neato. But where would one put a Tantra Chair -- between the recliner and the yoga ball? (It's not exactly a stashable copy of Joy of Sex.) I guess if worst came to worst, you could always wipe it down and tell the kids it's one of those newfangled video game chairs.

by Angela Natividad    Sep-25-08    
Topic: Commercials, Packaging, Strange

Volvo Doesn't Want Any Piece of Our Lov


In an effort called "A Piece of Your Lov," Volvo invites online users to contribute to the first Volvo XC60 billboard, which looks something like this (except without the "download wallpaper" bar up top).

The image has been cut jigsaw-style. You'll be given a puzzle piece upon which to inscribe a raving little message about the XC60. These notes are called pieces of "Lov," named after the Swedish town of Lov, home of the XC60.

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by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Consumer Created, Online, Outdoor, Social

Invented the Green Giant? P'shaw. Brokaw SAVES CHILDREN.


Or at least knows how to stare and snack at the same time.

Brokaw Inc. sent us this video of an elevator rescue that took place at its office. Awesome cut to the American flag at the end. It would make the agency look damn heroic if only they didn't include that shot of all the creatives, standing there, mid-chew. And maybe if they stenciled the likeness of Bill Brokaw over the firefighter.

The video hit YouTube on February 22 and drew a fiery 859 views. Way to take the world by storm! And if for some reason you need another reason to make Brokaw your agency of choice, here's an illustrious name-drop: Brokaw occasionally also does outdoor stuff for White Castle (whose agency of record, incidentally, is JWT).

by Angela Natividad    Sep-25-08    
Topic: Agencies, Online, Video

Wii and YouTube Rock the Video World


Apparently just placing a video on YouTube is no longer enough for advertisers wishing to seed their message to as many people as possible. OK, it was never enough for the smart marketers but go with me on this one. Anyway, Wii has placed some Wario Land Shake It game play footage on YouTube that delivers a decidedly different online video experience.

It's only fitting that video pages get the same takeover love "regular" web pages have for so long from the likes of Pointroll, Eyeblaster and other expand-o-banner techniques. Have a look.

by Steve Hall    Sep-25-08    
Topic: Good, Online, Video

Red Tettemer Pits Light and Dark Meat Against Each Other


For Hatfield Quality Meats, Red Tettemer built a foosball table where sausage links take the place of soccer players.

The set-up brings a grill to mind, but unfortunately all the sausages are plastic. The game will be used at events and sponsorships.

Neat way to build engagement. Wondering whether it might compel stoned co-eds to try building their own foosball tables out of cocktail links and bamboo skewers. Will trawl YouTube regularly, just in case.

by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Events, Guerilla, Packaging, Promotions

Rok Vegas: For a 'Don't-Give-a-F*** Good Time'!


Unless you have a potty mouth, in which case you'll need to stockpile cards with funny little pictures on them. Well no, not really, but wouldn't that be funny?

More sass-talking picture-play:

o Rok your ass off
o Rok your cans off
o Rok your knockers off
o Rok your funbags off (who says that?)

Tagline: "Like there's no tomorrow." Aww, it finishes the sentences started by the ads! Get it? Get it?! Clever, so clever.

By David&Goliath for Rok Vegas, "THE club to come to for a high energy, don't-give-a-f**** good time," the latter promised earnestly. Note how it never once soils its mouth (or its print!), leaving that to its rowdy, sleepless, perpetually-trashed target market.

by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Outdoor, Poster

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