Advertising Week Ends But Friends Never Do

DSC_0016.JPG

So while Ad Week doesn't officially end until today, Friday, it felt like it ended Thursday. I didn't make it to the Facebook party but, instead, opted to have drinks and dinner with some friends. The first stop was Undercurrent marketing in SoHo where I met Julia Roy (who was just featured on Awesomeology) and Yianni Garcia.

Undercurrent is a young, small agency which specializes in online marketing and social media. We ended up somewhere in mid-town at a place which looked like it was right next to Wall Street. Everyone had a suit on and, if it were the eighties, could have been labeled Yuppies. Pictorial goodness here.

more »

by Steve Hall    Sep-26-08    
Topic: Industry Events



Ad Week Panel Examines Ups, Downs of Celebrity Endorsement

38893-AdvertisingWeekL.jpg

At the PricewaterhouseCoopers Auditorium during Advertising Week on Thursday at 2PM, Corbis hosted a panel entitled How Mega Celebs Are Boosting Mega Brands which explored how brands and celebrities are working together towards similar ends: boosting their visibility and connection with people.

On the panel were McCann Erickson EVP Chief Creative Officer Joyce King Thomas, Greenlight Director of Brand Strategy and Development Martin Cribbs, Sony/ATV Music Publishing Global Marketing Senior VP Robert Kaplan and Corbis Outline Publicist and Photographer Relations Megan Wiley. The panel was moderated by OK! Weekly Executive Website Editor Chris Morran.

more »

by Steve Hall    Sep-26-08    
Topic: Celebrity, Industry Events



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.







Featured FREE Resource: