So while Ad Week doesn't officially end until today, Friday, it felt like it ended Thursday. I didn't make it to the Facebook party but, instead, opted to have drinks and dinner with some friends. The first stop was Undercurrent marketing in SoHo where I met Julia Roy (who was just featured on Awesomeology) and Yianni Garcia.
Undercurrent is a young, small agency which specializes in online marketing and social media. We ended up somewhere in mid-town at a place which looked like it was right next to Wall Street. Everyone had a suit on and, if it were the eighties, could have been labeled Yuppies. Pictorial goodness here.
At the PricewaterhouseCoopers Auditorium during Advertising Week on Thursday at 2PM, Corbis hosted a panel entitled How Mega Celebs Are Boosting Mega Brands which explored how brands and celebrities are working together towards similar ends: boosting their visibility and connection with people.
On the panel were McCann Erickson EVP Chief Creative Officer Joyce King Thomas, Greenlight Director of Brand Strategy and Development Martin Cribbs, Sony/ATV Music Publishing Global Marketing Senior VP Robert Kaplan and Corbis Outline Publicist and Photographer Relations Megan Wiley. The panel was moderated by OK! Weekly Executive Website Editor Chris Morran.