Agency Seeks Business With Outdoor Video

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Most agencies pick up the phone and dial for dollars when it comes to pitching new business. You know, to get that all important meeting with the peon who has no decision making authority only to be tossed off when the CEO of the potential client gives the business to his golf buddy. So why bother?

Netherlands-based ph/law knows it's all pointless so they didn't bother calling the CEO of TomTom when they decided to go after the business. No. They affixed snipes to street signs and made a video which they play on a video board 50 meters from the TomTom offices.

And yea, stuff like this has been done before but it always nice to see different iterations of the alternative pitch.

by Steve Hall    Sep-30-08   Click to Comment   
Topic: Outdoor   

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