Artist's Work 'Borrowed' For 1800 Tequila Ad

charles_burns_1800_tequila.gif

In yet another "homage" if you will, a brand has "borrowed" the imagery of an artist for commercial gain. In this case, it's 1800 Tequila giving nod to the work of artist Charles Burns. Eric Reynolds has the image here. Once he saw the ad, he contacted Burns who said the ad was a complete surprise to him though, perhaps in a nod to his own work, he added "makes me wanna drink some tequila."

If you're going to have your work "stolen" the least it should do is work in the form for which it's been "stolen" for. According the artist, himself, the work seems to have accomplished that task. Burns' work can be seen here.

UPDATE: Dead As We Know It, creator of the work, defends:

Actually this campaign was created by my agency, Dead As We Know It, using many pieces of art from artists around the world. This was just one of a large number. If you go to www.1800tequila.com you can see all of them. Eventually there will be 1800 pieces. Jorge Alderete, of Mexico City, has a great portfolio encompassing a wide range of work, possibly influenced by Charles Burns as well as all the cartoon and graphic work that Charles Burns was influenced by. By no means did we originally try to get Charles Burns or someone to cop his style. We saw a cool CD cover that Jorge did and acquired another piece in the series. Check him out, http://www.pocko.com/pockopeople/artist/jorge-alderete/

Seems to be a month of people accusing people of thievery, really sad statement on the state of things. And, just as my agency wasn't ripped-off by Amalgamated for the Virtual Drinking Buddy, we did not rip-off Mr. Burns or one ad in this extensive campaign. So, let's shut-up and get back to the noble profession that we are known for.

by Steve Hall    Sep- 8-08   Click to Comment   
Topic: Brands, Opinion, Worst   

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Comments



Comments

Actually this campaign was created by my agency, Dead As We Know It, using many pieces of art from artists around the world. This was just one of a large number. If you go to www.1800tequila.com you can see all of them. Eventually there will be 1800 pieces. Jorge Alderete, of Mexico City, has a great portfolio encompassing a wide range of work, possibly influenced by Charles Burns as well as all the cartoon and graphic work that Charles Burns was influenced by. By no means did we originally try to get Charles Burns or someone to cop his style. We saw a cool CD cover that Jorge did and acquired another piece in the series. Check him out, http://www.pocko.com/pockopeople/artist/jorge-alderete/

Seems to be a month of people accusing people of thievery, really sad statement on the state of things. And, just as my agency wasn't ripped-off by Amalgamated for the Virtual Drinking Buddy, we did not rip-off Mr. Burns for one ad in this extensive campaign. So, let's shut-up and get back to the noble profession that we are known for.

Posted by: Mikal Reich on September 8, 2008 12:45 PM

Noble? If getting the masses to drink tequila is noble then please sign me up for that ethics class. I love this industry as much as the next person, but by no means is what we do noble. At best, it's a lot of fun. That's it. We aren't saving the world. We're convincing people to empty their wallets without the use of blunt force.

Posted by: Marc G on September 8, 2008 2:11 PM

Nice research there, Adrants. Seems like you could've spared a lot of people some needless snark.

And Marc G, aren't you kinda missing the point of Reich's comment? No one is trying to open up a debate as to whether advertising is a noble profession. Why did you even bother adding your inanity?

Jeez, between the idiotic misinterpretations of ads, false accusations, and inane comments, its a wonder I'm still reading this lame blog. Oh yeah, wait.. you just lost a reader.

Posted by: Emil on September 8, 2008 8:46 PM

Another "design your own bottle" product "inspired" by art campaign. Ugh.

Posted by: Edward on September 8, 2008 10:57 PM

I've been waiting for these collectible bottles to come out, art goes well with Tequila.

Posted by: Justin on September 9, 2008 12:46 AM





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