Because Being Uninsured is Almost (?) Like Being Naked
To draw eyes to the 6.7 million uninsured residents living in California, Blue Shield erected 40 naked statues at a Los Angeles-based event for universal healthcare coverage. Each statue is frozen in a vulnerable position, which reflects the state of people living without healthcare coverage.
I like the effort. It brings a bit of provocation to a public landscape without making it seem cluttered with advertising. See more photos.