Because Being Uninsured is Almost (?) Like Being Naked
To draw eyes to the 6.7 million uninsured residents living in California, Blue Shield erected 40 naked statues at a Los Angeles-based event for universal healthcare coverage. Each statue is frozen in a vulnerable position, which reflects the state of people living without healthcare coverage.
I like the effort. It brings a bit of provocation to a public landscape without making it seem cluttered with advertising. See more photos.
Comments
I like the concept, but the message has a lot of political undertones. The November elections are critical to this issue, and I can't help but wonder if the campaign is designed to bring attention to a consumer need or support a political agenda.
if this is regarding insurance and vulnerability, wouldn't a truer depiction have the statues bent over???
but then again, THAT would be too much for our virgin eyes.
Post a comment