Because Some People Just NEED Bottled Water. Like, to Be Happy.
Under the premise that bottled water consumption is more a trend than a necessity, a spankin' new company called TAP'D NY is pushing tap water. In a bottle.
Yeah, that sounds weird. What I guess it's doing is running a full-on campaign to encourage people to drink tap water, and if not tap water, then local water instead of something from, oh, Fiji. Why encourage distributors to ship a product over 8,000 miles when you can get the same 100 percent tasteless! goodness from a factory near you?
That's how TAP'D NY is justifying its otherwise-dodgy product position: Don't buy bottled! But if you have to, buy us! -- er, local! Each unit contains gently-purified New York tap water. As a bonus, there'll also be some smart-ass statement written on the side, like "Water just like mom used to serve" or "bottled water without the funny accent."