Bud Light's 'Swear Jar' Scores 'Outstanding Commercial' Emmy

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Anheuser-Busch won its first-ever Emmy for "Swear Jar," a spot where employees at an office add change to a jar every time somebody swears.

Not so unusual, except the secretary's revealed that the money might be used to buy packs of Bud Light for the office, so even the top execs see motherbleep!in' bleep!suckers around every fuckin'! corner.

Produced by DDB/Chicago via Hungry Man. The PR folk say it's been watched 12 million times online and has never appeared on TV.

Once again Bud Light scores with what in waking life we'd call a vocal tic. See a spot it ran earlier this year, when the word of the week was "dude."

by Angela Natividad    Sep-15-08   Click to Comment   
Topic: Brands, Commercials, Online, Video, Viral   

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Comments



Comments

Good for DDB Chicago! Glad to see NYC isn't sucking up all the awards this season.

Posted by: ADMAVEN on September 16, 2008 10:16 AM







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