Copywriters Cross Country, Surrender Bladders -- for Love of BioWillie
Copywriters Brian Pierce and Nik Bristow of Fitzgerald+CO/Atlanta are embarking on a wince-worthy mission: following the route of the Cannonball Run, they'll drive across the nation without a single stop. Not for fuel ... not even to pee. (Although I'm sure at some point they'll gracefully pause in order to switch seats.)
Seriously though, no pee break? I refuse to believe it. You guys have gotta be carrying empty Gatorade bottles or somethin'.
Find out for yourself at their kick-off party, which takes place Sept. 22nd at the XR Bar. More details at the blog link above. And big-ups to Brian Thompson for passing this news along.