Copywriters Cross Country, Surrender Bladders -- for Love of BioWillie

biowillie.jpg

Copywriters Brian Pierce and Nik Bristow of Fitzgerald+CO/Atlanta are embarking on a wince-worthy mission: following the route of the Cannonball Run, they'll drive across the nation without a single stop. Not for fuel ... not even to pee. (Although I'm sure at some point they'll gracefully pause in order to switch seats.)

All this to promote Willie Nelson's brand of biodiesel, aptly named BioWillie. The mission's been dubbed WillieRun and you can follow the hijinks (of which I'm sure there'll be many) from their blog.

Seriously though, no pee break? I refuse to believe it. You guys have gotta be carrying empty Gatorade bottles or somethin'.

Find out for yourself at their kick-off party, which takes place Sept. 22nd at the XR Bar. More details at the blog link above. And big-ups to Brian Thompson for passing this news along.

by Angela Natividad    Sep-17-08   Click to Comment   
Topic: Agencies, Brands, Campaigns, Cause, Good, Guerilla, Promotions   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Guess things are slow at ole Fitzco these days? Wonder if Wllie is paying them in weed?

Posted by: Bevo on September 18, 2008 2:15 PM







Featured FREE Resource: