In Case You Ever Wondered Whether Cancer Has Feelings...
...it does, and they don't wish you well.
This French PSA for colon cancer is less action-packed than the AIDS PSAs we've been so stuck on. Like a rerun of Osmosis Jones, the :30 spot takes users on an animated trip inside an apparently-healthy man's body, where a grinning cancer cell waits, eager to wreak havoc and whatnot.
Its object is to convince men over 50 to get tested for colon cancer -- which, if caught early, can in most cases (the ad says nine out of 10) be cured. Launched by the National Cancer Institute, it airs from September 14-October 8 across most major French stations.