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Ask.com Targets Ritual Cannibals that Can't Walk in Heels

ask-high-heels-ad.jpg

An hour or so ago I read a grisly article about some Russian kids that killed and ate their goth friends. After scrolling down to the end of the piece and feeling appropriately perturbed, I came across the Ask.com video ad at left.

"How can you learn to walk in high heels?" it burbles cheerfully. "Get the answer." I played the video out of morbid curiosity and watched a pair of legs walk, with sass, up until the grand finale -- when the owner of those legs topples over with a scream, followed by cries of dismay.

It remains unclear whether she was eaten after her plummet from grace.

more »

by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Good, Online, Strange



Billboards Grow Green for Academy of Sciences

GreenRoof_hres.jpg

For the California Academy of Sciences, Heat/SF launched a series of outdoor executions that highlight the institution's eco-friendly design and emphasis on sustainability.

To tie in to the "green" roof over the Academy's new facility -- which actually sustains some wild animals and vegetation -- outdoor ads include a "living" bus shelter and billboard, upon which grass or other greens have been planted. See them in San Francisco. TV and digital work will also supplement the campaign.

McDonald's and Ford have also done the living billboard thing. Tell me, minions: is this America or is this Hobbiton?

by Angela Natividad    Sep-16-08    
Topic: Campaigns, Good, Outdoor, Promotions



Just Another Tap Water Advocate, Shilling Its Own Plastic Bottle

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Witness the Tappening by DiMassimo Goldstein/NY. Didn't we cover almost this same thing yesterday -- except prettier and less tight-assed?

In any case, it's nice to know there's a tide turning against the bottled water-buying trend. But why flood the market with new plastic containers at the same time? What committee got together and decided this made business sense?

Demonstrate your conviction with a little extra. Go stainless steel. Or even tin, but watch out for the occasional stomachache or bout of diarrhea. Small price to pay for a happy planet.

by Angela Natividad    Sep-16-08    
Topic: Cause, Packaging



Bud Light's 'Swear Jar' Scores 'Outstanding Commercial' Emmy

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Anheuser-Busch won its first-ever Emmy for "Swear Jar," a spot where employees at an office add change to a jar every time somebody swears.

Not so unusual, except the secretary's revealed that the money might be used to buy packs of Bud Light for the office, so even the top execs see motherbleep!in' bleep!suckers around every fuckin'! corner.

Produced by DDB/Chicago via Hungry Man. The PR folk say it's been watched 12 million times online and has never appeared on TV.

Once again Bud Light scores with what in waking life we'd call a vocal tic. See a spot it ran earlier this year, when the word of the week was "dude."

by Angela Natividad    Sep-15-08    
Topic: Brands, Commercials, Online, Video, Viral



Chris Blake Uses Digital Angst to Promote Weepy Ballad

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Art, movies, TV, books and music have probably depicted the break-up from every possible angle. So if you're an indie artist trying to ride a power ballad to fame, what's a homie to do?

Tap the zeitgeist. Pun intended. For his song Someone Else, Chris Blake claims to have Googled "biggest regrets" and cobbled the results into a music video, which he then posted on YouTube.

Regrets range from provocative ("My reluctance to hold my daughter") to banal ("Spending too much time on Facebook"). I dig the contrast between the words and backgrounds.

more »

by Angela Natividad    Sep-15-08    
Topic: Online, Promotions, Trends and Culture, Video, Viral



'Heads' Brings a Little Bit of Art to Advertising

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"Heads," an ad where people around Los Angeles sport art instead of faces, brings Magritte to mind -- in part because the images echo certain work of his, but also because they share a muted texture and feel. "Heads" is subtle and almost unsettling.

The tagline, "Getty. It stays with you," weds imagery to action. By M&C Saatchi for The Getty.

more »

by Angela Natividad    Sep-15-08    
Topic: Commercials, Good, Promotions, Television



Gossip Girl Mocks God

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Or so says Stephen Baldwin who, after speaking out against The CW's Gossip Girl at a recent Family Research Council Action Value Voter's Summit, has become the latest to "endorse" the show in its ongoing anti-ad campaign. And by endorse, we mean his quote has been photoshopped onto the existing campaign poster by Gawker's resident art dude and is in no way part of the actual campaign.

by Steve Hall    Sep-15-08    
Topic: Celebrity, Poster, Television



Yawn. Dita Von Teese Teases For Wonderbra

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All that can be said about breasts, bras and bra advertising has been said. Does anyone really want to read about breasts, bras and bra advertising when they can simply look and enjoy without some ad dude trying to write idiotic double entendres that just fall flat and are indicative of some sort of freakish ailment? Of course not. That's why all you have to do to see the new Wonderbra ad starring Dita Von Teese is click here.

Oh, but you should know Dita has a Flickr page and a Wonderbra site.

by Steve Hall    Sep-15-08    
Topic: Commercials, Good, Racy



Boys Get What Men Want

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Guys. Admit it. Every once in a while you wish you could be a kid - but maintain all your "elderly" smarts and lust love for women - so you could do all kinds of things to "older" women...and get away with it. After all, who can blame a little boy for wanting to hide under a woman's skirt or peek into a dressing room or snuggle a breast? Right. No one.

The little guys in this McCann Erikson Romania-created commercial for Vodafone are doing all the things you wish you could do without getting slapped.

by Steve Hall    Sep-15-08    
Topic: Commercials



Effie Calls, TBWA Snags Visa, Obama Says Chill

- The Effie Awards has open its call for entries. The entity that "honors marketing communication ideas that work" asks that entries be submitted by October 15.

- TBWA has won the $600 million Visa global creative account. Bested were BBDO, Grey and Leo Burnett.

- Yes. Is is insane but there are still companies out there willing to drop $3 million on a single ad to appear on the Super Bowl.

- Here's the ad Barak Obama would run if presidential candidates didn't have to act all polished and buttoned up.

by Steve Hall    Sep-15-08    
Topic: Agencies, Brands, Industry Events, Political



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