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Oasis Contracts Street Musicians to 'Leak' Album in Subway Stations

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For its album Dig Out Your Soul, which debuts October 7, Oasis gathered 15 street bands and taught them the lyrics and sheet music for four of its new songs.

Lat week, the bands were then deployed all over the city -- mostly to subways -- to perform the music with their own flavor. Each performance featured a little sign that said, "You are the first to hear this new Oasis song" -- bringing a little bit of magic to busy commuters, and some eclectic street charm to Oasis's new oeuvre.

Nice to see the high-profile artists disseminate their music with such an open-arms, interpretive approach. Feels so human. And dare I say it? -- social. Watch video here. See more at Creativity. Execution by BBH/NY. The Malloys of HSI helped direct.

by Angela Natividad    Sep-17-08    
Topic: Campaigns, Good, Guerilla, Promotions



Microsoft Boots Jerry Seinfeld From Campaign

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While Microsoft claims it was always part of the plan, the software giant is bidding farewell to Jerry Seinfeld after just two commercials. After all that hype? After spending a reported $10 million? After just a few weeks on air? Yea right, it was always part of the plan. The ads sucked and Jerry Seinfeld was a poor choice. Someone finally woke up and smelled the stench.

It seems the outcry against the ads and the overwhelming WTFness they generated has caused Microsoft to question the direction of the campaign and, perhaps, realize Seinfeld was not, in fact, the right choice for the company's Save Vista effort.

On Thursday, Microsoft will make the announcement official and introduce what they are calling phase two of the campaign.

by Steve Hall    Sep-17-08    
Topic: Brands, Campaigns, Celebrity, Strange



Metallica Album Cover Art Not What It Seems

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Brandweek reported the album cover design work Coke agency Turner Duckworth did for the new Metalica album Death Magnetic with perfect journalistic integrity. In our coverage, we aren't going to display such perfect manners because, well, we're Adrants, not Brandweek.

Falling squarely into the What Were They Thinking category, the work brings to mind something very different from the intended imagery of a hole with a coffin in it. Yes, look at the picture and if an entirely different kind of hole doesn't come to mind then you are to be applauded for your fine, upstanding Beaver Cleaver mindset. Oops. Poor choice of words. In today's world, Beaver Cleaver doesn't exactly represent what it did 40 years ago. Now it sounds like some kind of gruesome horror movie title doesn't it?

Wait. What were we talking about? Oh yea. Holes. Hairy holes. While hairy holes do have several very important functions, selling albums was not thought to be one of them. Until now. The band sold half a million copies of the Death Magnetic album in three days.

by Steve Hall    Sep-17-08    
Topic: Strange



Get Into Mischief During Advertising Week

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If you're in New York for Advertising Week, be sure to catch the Mischief Party Monday night at the Hudson Hotel at 336 West 58th Street from 7PM - 11PM. Sponsored by Interference Inc, Fuel Industries, Oddcast, Desedo films and Adrants, the party will piggyback the GiantStep Monday's party.

So come and hang out, drink, shmooze, listen to the sounds of DJ Rekha and enjoy the amazing center terrace. You have to RSVP. Send an email to rsvp@mischiefnyc.com.

by Steve Hall    Sep-17-08    
Topic: Industry Events



Social Media is Real! Formation of Trade Group Proves It!

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Those following the social media gospel must be storming the altar like fanatics after a faith healer, following the announcement of the formation of The Social Media Advertising Council.

Yes! Yes! YES! Goodness gracious, great balls of fire! Hallelujah and yee haw! The segment of the internet that has spawned an endless procession of conferences, self-made gurus and a lot of hot air will now recede from the Wild West into a more subdued entity with...OMG...rules and standards!

more »

by Steve Hall    Sep-17-08    
Topic: Policy, Social



Ellen Degneres Joins CoverGirl Celebrity Parade

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Oh look! Ellen DeGeneres is going to be the new spokesmodel/person/woman for CoverGirl cosmetics and confirmed rumors of such on her show yesterday. She also dispelled apparent rumors she was pregnant and she went toe to to with McCain on gay marriage.

While Degeneres isn't a typical choice for the beauty brand, a recent harris Interactive poll ranked her the most popular celebrity in the world. No a bad finding if you're going to front a brand.

by Steve Hall    Sep-17-08    
Topic: Campaigns, Celebrity



No. Those Are Not the Twin Towers

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So how do you let people know your website is all about real estate? You turn a keyboard into a cityscape, of course. That's what Tel Aviv-based Shalmor Avnon Amichay did for Globes, a large Israeli financial newspaper.

And don't go all "twin towers" here. It's just a skyline.

by Steve Hall    Sep-17-08    
Topic: Magazine



Yet Another Hair Care Product Causes Women to Orgasm

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Not quite as blunt as the long-running Herbal Essence campaign which has no problem trying to make us believe its hair care products will give women thunderous orgasms, this new Euro RSCG London-created campiagn for VO5 Hot Oil more subtly eludes the the notion, somehow, hair care products do, in fact, give women orgasms.

The print campaign, with headlines like, "It took my by surprise in the shower," The best 60 seconds in my life, "I glowed afterwards, " It hasn't felt this good in ages" and "Oh. My. God," aims to "reinvent the cult status of VO5 Hot Oil as a miracle product in a manner similar to that women's exercise product on Mad Men which, yes, gave women orgasms.

more »

by Steve Hall    Sep-17-08    
Topic: Campaigns, Creative Commentary, Good, Magazine



Seven Tips For Publishers Joining Ad Networks

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Guest contributor Frank Sims is Senior Vice President of Publisher Services for Viralytics Media and has compiled a list of items of which publishers seeking acceptance from ad networks should be aware. If you think because he runs an ad network this piece is self-serving, you may be right. Then again, heeding his suggestions would certainly seem to increase your chances of acceptance.

With the big Ad Networks touting ever expanding reach and a firm grasp of the "Long-Tail", it almost seems like a slap in the face when you receive that denial letter stating that "your site is not a proper fit for our network at this time". Well don't worry, it may not be due to the fact that your site has an unpleasant design or inferior content - you may have just broken one of the ad network's 7 deadly publisher sins.

To help guide you through the treacherous submission process, here is a list of the seven things to be aware of when applying to the big CPM networks.

more »

by Steve Hall    Sep-17-08    
Topic: Online, Opinion, Tools



Man's Obsession With Breasts Harnessed For Good Cause

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Just what is it with man's obsession with the female breast? OK, that's a stupid question with no logical answer and attempting to assign some sort of intelligent explanation would be a pointless endeavor and an embarrassment to man(and I do mean man in this case)kind. So let's not and just enjoy these two new Partners Film-produced breast obsession-related commercials from Toronto's John St. for Rethink Breast Cancer's Fashion Targets Breast Cancer campaign.

more »

by Steve Hall    Sep-17-08    
Topic: Cause, Commercials, Good



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