Jamba Juice: Now In Handy-Dandy Plastic Bottles!

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Jamba Juice makes its foray into the grocery aisle with a celebratory ad by Publicis/NY and production firm Stardust. In "Fruit Pixels," a bouquet of berries spring out of a Jamba smoothie bottle and shape-shift into a swinging schoolgirl, a swimmer, a volleyball player and the Jamba Juice logo before slipping back into the bottle, now neatly capped.

Tagline: "Live fruitfully." Hrrrm. The Ting Tings, which sing Fruit Machine in the background, could've given you guys somethin' better than that.

Off-topic, I love how personified energy can be used to promote both hip surgery and fruity beverages.

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