Kit-Kat Cookies and Cream Invents Chunky Man's Jenga
To facilitate the all-online launch of Kit Kat Cookies & Cream (on the record: yuck), Nestle got into bed with JWT/Sydney and RMG Connect to conceive Hans Fagerlund, whom they describe as "a cross between Jack Black and Will Ferrell."
That's some fucked-up cross-breeding.
Our little freak Hans is also a Chunga Champion, Chunga being the art of stacking Cookies and Cream Kit-Kats with his bare hands. Seriously. It's Jenga! With calories!
If you've got a few minutes to kill (and I mean kill like you've got a vendetta), see Hans on YouTube, add him on Facebook or MySpace (he has a theme song! Cringe), listen to his podcast or visit the Chunga Championship site.
A kitschy but thorough campaign. (We'll see how it catches with the kiddies.) The Chunga game on Facebook actually looked like fun, but didn't work. Sucks 'cause I was looking forward to some dirty-hands Jenga.