LGBT Seniors Invade Bus Shelters, Print Ads, Subways
I have never seen an ad campaign targeted to lesbian, gay, bisexual or transsexual (LGBT) senior citizens. It's a miserably underserved demographic.
Under the slogan "Because there is no expiration date on a full, active life," Services and Advocacy for GLBT Elders (SAGE) ferreted them out for an ad campaign. Warm, approachable images of them -- as actors! families! Dianic priestesses! magicians! -- will be used on subway metro cards, in print ads, in phone kiosks, and on bus shelters.
"The LGBT community - like the general population - has a growing segment of aging adults, and this campaign gives voice to the seniors who have a full life [...] enhanced by being a SAGE member," said SAGE executive director Michael Adams.
Loves it. Brings a spark of life -- and yes, a broad spectrum of color -- to the typically dire topic of aging. See more here. Ads by Double Platinum/NY.
Comments
Seems that the population self-identified as lesbian, gay, bisexual or transgender (LGBT) becomes more and more. According to my experience on the site *BiLoves dotcom* (a site for coming out, explore sexuality, etc.), there are about 150 members per day and they are very active. You can imagine.
thanks for posting this - if anyone if looking for more info they can go to www.sageusa.org
Post a comment