Mrs. Butterworth Plays Wingman to Geico Customer


Think only experienced TV spokespeople wield influence? Yeah, Geico agrees. So to supplement the tale of an apparently ordinary customer, it ensured success with an old-school icon: Mrs. Butterworth. (You know, the maternal maple syrup bottle.)

I love how she tosses in that random "hot pancakes" reference. Good stuff by The Martin Agency.

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This is old.

Posted by: B on September 7, 2008 5:03 PM

This i really old. Angela has a thing for posting creative that's a few months or even a year old.

Posted by: Jeff on September 8, 2008 12:31 AM

Sometimes I'd rather cover material as I see it TV, in a magazine, or on a billboard -- the way it's supposed to be seen -- rather than from a QuickTime or press release. A review is more truthful that way.

If you want stuff fast and out-of-element, subscribe to a PR feed.

Posted by: Angela on September 8, 2008 8:57 AM

Uh, no, wrong. I'm not in advertising, so I don't see "QuickTime, press release, PR feed" versions of ads. (I don't even watch linked ads from this site.)

I saw that on TV, many weeks ago. It's old. I think it may have even been featured on your site before. It was also referred to as a cliche on Fark.

For what it's worth I rarely watch television and am a DVR user, so the ad was likely out there before that.

Posted by: B on September 8, 2008 11:59 AM

The ad's about six months old. So yeah, it sucks that I'm late, but we hadn't covered it before and I would've hated to omit it entirely.

Posted by: Angela on September 8, 2008 12:36 PM

This post is at least several months too late.

Posted by: Somebody on September 8, 2008 5:50 PM

Is there a law written somewhere that outlines some sort of statute of limitations on an ad critic's ability to comment on a piece of work? If so, somebody please send it to us and we'll be happy to abide by it. Until then, we will freely comment on whatever we want no matter how old or new it is.

Posted by: Steve Hall on September 8, 2008 5:57 PM

Angela... Fuck those douchenozzles who say this is old... Who fucking cares if it's old. It is way superior than the half man, half donkey arse shit for old spice you posted about just before... Fuck these people. Simply relay what I always say on AdScam if someone wants to bust my chops... YOU DON'T HAVE TO READ THIS SHIT. SO WHY DON'T YOU FUCK OFF AND PLAY WITH YOURSELF. But, as a princess, you know all about this!!!

Posted by: george parker on September 8, 2008 7:27 PM

Yeah, it�s old, but so what? But here�s something I found amusing. When Adfreak presented it in March, one commentator thought the spot was racist. I didn�t make that comment, but I did have to school someone that Mrs. Butterworth is Black (I was commenting as Uncle Ben).

Posted by: HighJive on September 9, 2008 12:19 AM

The Geico customer is really ot.

Posted by: James on December 8, 2008 10:16 PM

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