Oklahoma Thunder Logo Trashed

ok_thunder_logo.jpg

As you likely know, we love to trash bad work here. We think it's our strong suit. We also have a short attention span and, thankfully to many, don't often go into lengthy detail in our trashings. But, we can appreciate and point to others who don't seem to have short attention spans and who take a keen interest in ripping apart every conceivable element of a piece of work.

Recently, new NBA franchise and former Seattle Supersonics the Oklahoma City Thunder unveiled a new logo and Denver Egotist commenter Bubba did us proud slamming every element of the work. Another commenter writes, "a team that steals basketball away from a deserving city because of an owner who wants to take his ball and go to his hometown (and much smaller city at that) deserves a shitty logo."

Need we say more?

by Steve Hall    Sep-11-08   Click to Comment   
Topic: Brands, Creative Commentary   

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Comments



Comments

I am the one responsible for that little critique and I am currently looking for a job. If you want to post your studio, agency, shop, etc... in the comments below I will send you a portfolio. I can even include the original Illustrator file of the critique, if you want me to prove that I am who I say I am.

Posted by: Jonathon Ortlieb on September 11, 2008 12:39 PM

it's EgoTist you fuckin' adrant fools.

Posted by: egoTist on September 11, 2008 12:53 PM

Or just check out my website.

Posted by: Jonathon Ortlieb on September 11, 2008 3:32 PM

We have a Thunder team in Trenton NJ [leave it alone].

It's currently a Yankee farm team, but was once a Red Sox farm outfit.

They did "thunder" originally as a lightning bolt, but it was nestled into the breast of some two-headed mythical beast. Mebbe five colors.

It was a laugher, unintelligible in anything smaller than a t-shirt... isn't it s'posed to fit on a business card? You should have seen it on a baseball cap!

Anyway it's been updated and simplified greatly... no more beastie. And they're in the finals of the league playoffs.

Why don't they have a cheer? "RUMBLE, Thunder!"

Very popular team... very bad logo roots.

Posted by: Jeff Jones on September 12, 2008 1:43 AM

love or hate that logo, the Thunder will have a waiting list for season tickets by Monday. How many NBA teams can claim that? Additionally, they are selling merchandise faster than they can stock it. Not too bad for a "much smaller market"

Posted by: jk on September 12, 2008 7:42 PM

love or hate that logo, the Thunder will have a waiting list for season tickets by Monday. How many NBA teams can claim that? Additionally, they are selling merchandise faster than they can stock it. Not too bad for a "much smaller market"

Posted by: jk on September 12, 2008 7:43 PM

paying 350 million and giving them a year to get their sh*t together is stealing? this smaller market has 1.3 million people and another million an hour and a half down the road (tulsa). the people of okc are sports crazy and every sign points to success in oklahoma. btw, the logo sucks balls.

www.myspace.com/edcrunk

Posted by: edcrunk on September 17, 2008 12:51 AM