Self-Conscious Web Series Fails to Spark Interest for 'Most Interesting Man'

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"What does it mean to be interesting? That's an interesting question." It's also one of the better lines from "Behind Interesting," a six-part web series by Dos Equis and Break, which is letting Dos Equis ride its leaderboards like a carnival pony.

"Behind Interesting" expands on Dos Equis' Most Interesting Man in the World campaign. Problem is, all that over-practiced pompousness is just too earnest to be ironic.

by Angela Natividad    Sep- 4-08   Click to Comment   
Topic: Bad, Brands, Campaigns, Online   

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