Suzuki Will Do Whatever it Takes to Bamboozle You into a Driver Seat

suzuki-tornado.jpg

Even sabotage your car, just so you'll accept one of its new models.

Also see "Pinned," where a girl wanders into a parking lot to find her car sandwiched into oblivion -- just in time for a Suzuki rep to hand her the keys to a 2009 Suzuki SX4 Sedan.

Both ads are part of Suzuki's deliciously desperate "Whatever it Takes" campaign by john st. Given that Suzuki vehicles aren't known for their inherent awesomeness (unless you live in Lebanon), the company might wanna rethink this approach.

by Angela Natividad    Sep-17-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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Comments



Comments

Obviously, you’re entitled to your opinion, but here’s where I feel it’s misguided:

“…Even sabotage your car, just so you'll accept one of its new models.”

This isn’t what the ads are saying. They’re saying Suzuki will do whatever it takes to get you to TRY one of their new models. Not to ACCEPT one of their new models. Big difference.

Basically, Suzuki feels so confident you’ll like one of their cars (that otherwise you’d probably never even try, for whatever reason) that they’re willing to go to some pretty foolish lengths to get you to try one of them. After you try it… well… whether you’re pissed off or not is up to you.

Oh yeah, also they’re funny. Unlike debating the merits of some ads on TV from down here in my parents' basement.

Posted by: Hogan! on September 17, 2008 12:19 PM

Obviously, you’re entitled to your opinion, but here’s where I feel it’s misguided:

“…Even sabotage your car, just so you'll accept one of its new models.”

This isn’t what the ads are saying. They’re saying Suzuki will do whatever it takes to get you to TRY one of their new models. Not to ACCEPT one of their new models. Big difference.

Basically, Suzuki feels so confident you’ll like one of their cars (that otherwise you’d probably never even try, for whatever reason) that they’re willing to go to some pretty foolish lengths to get you to try one of them. After you try it… well… whether you’re pissed off or not is up to you.

Oh yeah, also they’re funny. Unlike debating the merits of some ads on TV from down here in my parents' basement.

Posted by: Hogan! on September 17, 2008 12:22 PM







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