Zippo Banner Campaign Ingeniously Inventive

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It's not often online banners excite. Gone are the days a banner would evoke anything other than "Will that friggin' thing stop flashing?!" But Pittsburgh agency Brunner has created an ingeniously inventive banner campaign for Zippo which makes humorous use of the product's primary function.

In three version, a skyscraper banner is cut in two. The top half is a fake ad. The bottom is the actual ad for Zippo. The top reacts to the bottom and then the two come together to deliver more information about the lighter. You can see the three versions here, here and here.

by Steve Hall    Sep- 2-08   Click to Comment   
Topic: Best, Online   

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Comments



Comments

Nope, I can't see them.

Adblock Plus is still doing its job marvelously.

:)

Posted by: B on September 2, 2008 4:59 PM

hahah, for once I don't want to cringe at an online ad....impressive.

Posted by: Street Attck on September 3, 2008 12:06 PM




Stanton Optical


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