Weiden + Kennedy has created another beautiful commercial for Nike. This one is direct by David Fincher and illustrates the glory of life's successes and accomplishments by following the lives and differing skills of two child athletes turned NFL football players, LaDainian Tomlinson and Troy Polamalu.
Adding appropriate emotion to the commercial is a remix of Ennio Marricone's moving L'estasi Dell'oro from the classic film The Good, The Bad and the Ugly, a film everyone should see if only for its grandiose spaghetti western cheesiness. Not to mention Clint Eastwood in his early cowboy years.
There are so many reasons to launch a consumer-generated media campaign. They save money and think time, encourage brand appropriation, and are pretty easy to sell to a client. ("Think of all the engagement opportunities and cost savings!") Doritos alone has done it, like, four times (make that five!), all your friends did it, and hey, even Tide did it -- with reasonably good results.
Besides laziness and balls, what's keeping you from leaping aboard the Goodship CGM? ...A platform,* by gad! Because building grids where users can input their own content and browse through others' is hard, right?!
Waffle no longer, love. Photrade just launched a photo contest platform that enables anybody (even you!) to follow the well-trod user-generated media trail.
So what are you waiting for? Get out there and start ingratiating your unwitting client with casual photographers. Think of all the engagement opportunities -- and cost savings!
You probably know Baz Luhrmann by reputation, if not by name. He directed Strictly Ballroom, a tribute to the art of dance; Romeo + Juliet, his altar to the written word; and Moulin Rouge!, a garish but dazzling musical homage to pop culture.
He's just completed his latest film, Australia. I don't know much about it, but -- here's an interesting twist -- he's promoting it through a tourism gig.
DDB Worldwide -- which represents Tourism Australia -- tapped Lurhmann for its "Come Walkabout" campaign, which is technically for Australia but also for Australia. In the debut spot, a mystical (and naked?) little boy encourages a stressed woman to defect from her unraveling life.
Why are these people staring off into space and accepting bribes in the form of Pepsi? Why do they look like they are somehow detached from the realities of their lives? Why is it so inconceivable to believe these situations would actually take place?
Oh wait. This is advertising. Reality is irrelevant. All that matters is cool art direction and great photography. For that we give thanks, or not, to CLM BBDO Paris for this Pepsi print campaign.
AdFreak's David Gianatasio craps on the efficacy of the results highlighted in a new study from Bzzagent which claims the profit from an eight minute brand conversation is 38 cents. Apart from David's rant on the ridiculous eight minute length, we'll chime in on the 38 cents as in that's all? We're actually getting excited about making 38 cents for eight minutes of a person's time? Like David admits, perhaps we're not getting the point of the study either.
Or maybe we are and we're now supposed to hate BzzAgent even more for reducing the value of people's time to a mere 38 cents for eight minutes of their life.
While the stunt angered some Lancaster, CA resident, others came to love the "musical road" created by Honda which played the William Tell overture when cars drove over specially designed grooves on Lancaster's West Avenue K. While musical roads have been created before in Japan, it's quite new in America.
Video. Everyone's doing it. Everyone's sticking a camera in your face at conferences while asking you to spout intelligentsia. Everyone's screaming, "Buy a Flip! Buy a Flip!" Given the video craze, it would seem proper yet another capitalization on the trend should arise. And we have Big Fuel to thank for this one.
Using visual mapping technology, the agency will take videos from marketers interviewed at DMA this week, along with those collected from consumers and aggregate them based on key concepts to www.bigthinking.tv. Big Fuel tells us anyone and everyone will be able to glean insight into consumer trends or patterns of behavior. The site will go live October 20.