Well Christ on a Cracker, Britney Spears is back in the ad world hyping her latest fragrance, Hidden Fantasy. It's her seventh fragrance to date and the ads haven't changed one bit. Still the same vapid, heavily Photoshopped look. The same flowery visuals. The same cheesy headlines. It seems like forever ago she was all over the pages of Adrants either hyping some product or simply doing something stupid.
Today, she seems to have her act together and might, once again, reign supreme amongst the tween, teen and advertising sets.
The fragrance, with the headline, "What do you have to hide?" is being called a "seductive scent that is all about expressing the many mysterious sides of a woman."
- The McCain campaign finds itself in a pile of dog crap.
- Writing in MIT Advertising Lab, David Rostan discusses ListensToYou and how it can improve online advertising by allowing people to choose the ads they see.
- Guns 'n Roses is looking for an ad agency to help promote the release of its long awaited new album, Chinese Democracy.
- Help Josh decide who to vote for on November 4. No idea who's behind this (other than Josh, himself) but there are a growing number of comments for both Obama and McCain. But a quick Whois search (not to mention her email address) points to Lori Nygaard who works at AKQA in San Francisco.
- Risdel Marketing Group has put together an uber list: A Top Ten List of Top Ten Lists. Does that mean the page will get ten times the usual traffic?
Everyone likes pictures right? After all, no one like to read anymore. Which is probably why Ford's European division chose to launch an all-images consumer generated thing that lets people contribute to and change a Fiesta covered with a collage of images. People can rate the images they like, dislike or add their own.
And, yes, we understand the real reason behind the no words approach what with a hefty collection of different languages spoken on the continent.
Just don't leave the sound on to long or you'll get sick of that overly repetitive song that just keeps going and going and going -- sort of like the Energizer Bunny.
Wunderman created the campaign with blogger outreach handled by We Are Social. Spain, France, UK, Italy and Germany are the countries targeted.
Well, it isn't your normal paint commercial. Apparently Dulux paint is so...um...so...um...so something it causes armies of dogs to stampede through a city on a mission to deliver one of painting's most important tools: a stirring stick.
Created by Clemenger BBDO Melbourne, the spot certainly follows the "man's best friend" theme...times about 500.
Sony is out with another colorful ad for its line of Bravia TV sets. Created by Bates 141 and shot in India, this commercial is called Domino City and, as the name alludes, features giant colorful dominoes doing their thing from a fort in Jaisalmer all the way to the Taj Mahal.
One hundred, eight foot tall dominoes of varying colors were built and, with a crew of 132, were placed strategically throughout the Indian states of Uttar Pradesh and Rajasthan and then shot by Film Construction's Nic Finlayson.
The spot follows the theme initially set by Balls which was then followed by Paint, Bunnies and Foam.
Along with a print campaign, the commercial will air initially in the Philippines and then roll out to other Asian markets. A making of video can be seen here.
Just what is up with America and its refusal to accept the fact sex is natural and people do it all the time? Why do we shun it in movies and advertising while we gleefully glamorize and applaud violence and rampant stupidity?
Video games. Michael Bay movies. The Saw series of movies. All celebrate violence for the purposes of making money. And people love it. And spend billions on it. And rarely complain about it but sex...oh no. God forbid people actually celebrate the natural, biological joy of sex without coming off as some sort of perv trying to terrorize and sully the minds of poor little children.
Hot American teens meet online, go to "London!", drink all day, dance all night, then start eating each other in various suggestive and predatory ways. It isn't clear whether anybody's actually a vampire or if the kids just like biting each other, but it's all the same to the lonelyheart goths, I guess.
Watch trailer for Highgate Vampire. Gets pretty freaky at the end. And if you wanna play their little hunter vs. hunted game, visit Gothic Picnic.
I kinda dug True Blood more.
Mexico invades Chicago O'Hare in a zealous attempt to show middle Americans it's "Beyond Your Expectations." Curious? Wander through Terminal 3 -- which serves 38 percent of O'Hare's traffic -- for a taste of this technicolor fiasco.
Through October, a Colonial-style kiosk will serve as soapbox for the Mexican Tourism Board. Pretty girls in Nano-chromatic sheaths will pass out flyers and obscure your line of sight with videos of, I don't know, tourists getting drinks made in their mouths. Or possibly pyramids.
Oh wait, this is all supposed to be beyond expectation. God, what a poverty-ridden tagline.
- Among its minions, BlackBerry brags about celebu-users. How very AmEx. (Props to Adrants reader Atif for this.)
- Droga5 becomes agency of record for method! Kick-ass.
- The McCain campaign asked YouTube to stop taking down its campaign videos. (The videos purportedly violate copyright because many contain snippets of music that the campaign did not have permission to use.) And YouTube was all, "Bitch, please." What, McCain? You're all for Joe Plumber but can't pay licensing fees?
In "Fridge Magnet," a Guinness truck stops in a Buenos Aires neighborhood, gets all magically magnetic and starts drawing refrigerators to itself.
Notably, one random guy looks down at his glass of Guinness, which appears to be frothing mischievously. There's a beer with some naughty ideas ... and possibly a deep-seated affection for puns. "It's alive inside," the ad concludes -- half-joking, half-not.
By Irish International BBDO. I liked Saatchi & Saatchi's "Spoken Word" better, but "Fridge Magnet" is more in line with the casual "beer" persona. It also manages to pull that off without forsaking Guinness's sense of playful enigma. Nice.
To sell tickets for its women's basketball games, Gonzaga University produced a well-executed online campaign that makes your attendance feel vital.
Pop a name and phone number into the Inspired Season microsite. (The marketing team told us this data isn't kept.) Later, when the girls need some pre-game pep, the coach calls you to pontificate on how important your presence will be to them.
Bored with postcards? T-shirt tired? Next trip to Paris, bring home a swathe of Mona Lisa condoms. They'll lend Renaissance mystique to your next one-nighter.