Allstate Celebrates Quirky Spirit of College Football

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Two av'rage Joes, Bergwood and Ham, kick off college football season by living large with the money Allstate saved them on car insurance.

Created by Leo Burnett, the campaign depicts them engaging in the decadent behaviour any red-blooded football fan would, if only he had the extra cash to burn.

With that said, watch with envy as they guzzle from a nacho fondue fountain, barbeque out of a trunk and, um, cross-dress.

Wanna join the tailgate? Visit Bergwood.net. The "Rivalry Central" link includes e-cards for friends that back lame teams -- and the Bergroll, a Bergwoodized Rickroll.

by Angela Natividad    Oct-29-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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Comments



Comments

a step down from other allstate shit i've seen, why cant people get film production right when it is done for web?

Posted by: duke on October 29, 2008 9:30 PM





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