ARG Fetishizes Blindness

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DigiSynd prepared an alternate reality game (ARG) to promote the movie Blindness, which is about an epidemic of blindness that affects some small, nondescript town. Check it out at I Am Blind.

The site includes a forum, photos of people wearing blind people shades and abstract, overserious videos with themes like "Stress is blind," "Work is blind" and "Death is blind."

Not great. Poverty-ridden and fetishy, even.

by Angela Natividad    Oct- 8-08   Click to Comment   
Topic: Campaigns, Games, Promotions   

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