Asics Shine in Giant Lite-Brite

asics-lite-brite.jpg

Lori Kanary, an artist known for cobbling pictures together out of Lite-Brite, was recently commissioned to build the world's biggest Lite-Brite image -- a garishly-coloured Asics shoe.

Impressive. Though part of me is just relieved Asics didn't reach for the graffiti artists, which are making a tidy living off shoe labels experiencing crises of brand relevance. The other part of me is resentful of how, as a kid, I never even got to touch a Lite-Brite.

This time could be different, however. Splashlight Studios will be exhibiting the Asics Lite-Brite, starting with New York, for the next six months. Think there'll be guards around it?

by Angela Natividad    Oct-27-08   Click to Comment   
Topic: Brands, Guerilla, Outdoor, Promotions   

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Comments



Comments

I thought this was a great match between Asics customers and the Asics brand. Asics are a retro styled shoe, and the Lite-Brite is definitely a retro toy, so it's a great idea for a campaign that goes beyond just the usual 'Look at Us, We Set a World Record!'

Posted by: Cory O'Brien on October 27, 2008 4:54 PM

Here's a video of them making it:

http://www.youtube.com/watch?v=OAqocwYgh_g

Posted by: Broseph on February 16, 2009 5:54 PM

Here's a video of them making it:

http://www.youtube.com/watch?v=OAqocwYgh_g

Posted by: Broseph on February 16, 2009 5:55 PM





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