Asics Shine in Giant Lite-Brite
Lori Kanary, an artist known for cobbling pictures together out of Lite-Brite, was recently commissioned to build the world's biggest Lite-Brite image -- a garishly-coloured Asics shoe.
Impressive. Though part of me is just relieved Asics didn't reach for the graffiti artists, which are making a tidy living off shoe labels experiencing crises of brand relevance. The other part of me is resentful of how, as a kid, I never even got to touch a Lite-Brite.
This time could be different, however. Splashlight Studios will be exhibiting the Asics Lite-Brite, starting with New York, for the next six months. Think there'll be guards around it?
Comments
I thought this was a great match between Asics customers and the Asics brand. Asics are a retro styled shoe, and the Lite-Brite is definitely a retro toy, so it's a great idea for a campaign that goes beyond just the usual 'Look at Us, We Set a World Record!'
Here's a video of them making it:
http://www.youtube.com/watch?v=OAqocwYgh_g
Here's a video of them making it:
http://www.youtube.com/watch?v=OAqocwYgh_g