At AdEaters, Watch for Roofies ... and Teeny Little Gorillas

adeaters-gorilla.jpg

To promote Night of the AdEaters, a 40-country show that screens ads from around the world in a no-holds-barred atmosphere, Euro RSCG/London resuscitated some of the ad icons it helped create.

The idea was to convey what someone might experience the morning after an indulgent ad event. (Odd, DDB/Stockholm seemed similarly inspired for the Roy awards.) At left, see the Cadbury Gorilla at the end of a tooth-scraper. Here's Flat-Head Eric in the same context, and the Energizer Bunny on dental floss.

The shit people put in your drinks!

Night of the AdEaters happens on October 16 at London's Bloomsbury Theatre. Tickets have sold out since the campaign started running.

by Angela Natividad    Oct-14-08   Click to Comment   
Topic: Brands, Campaigns, Industry Events, Magazine, Poster   

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