Ball of String Captures Moment of Love

zales_string_love_rocks.jpg

Oh wow. This ad, capturing the precious moment between two people when they decide to ask and answer one of life’s biggest questions which, in a big way, will determine how they live the rest of their lives together, is, by far, one of the best we’ve seen.

With nothing but a ball of string and some ingenuity, one man expresses his eternal love for the woman of his dreams. Love does, indeed, rock.

Created by The Richards Group for Zales, this commercial features music created specifically for the ad by Robert Francis. The song is entitled Don’t Forget Love and was produced by PrimalScream Music Creative Director and EVP Nicole Dionne.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 things genuinely classy people do during awkward silences

7 things genuinely classy people do during awkward silences

Hack Spirit

9 phrases classy people use to end a conversation gracefully

9 phrases classy people use to end a conversation gracefully

Hack Spirit

10 phrases arrogant people use without realizing how they sound to others

10 phrases arrogant people use without realizing how they sound to others

Hack Spirit

10 small habits of people who make life feel lighter for everyone around them

10 small habits of people who make life feel lighter for everyone around them

Hack Spirit

If you can do these 8 things in public without feeling uncomfortable, you have a quiet confidence many people lack

If you can do these 8 things in public without feeling uncomfortable, you have a quiet confidence many people lack

Hack Spirit

8 things genuinely interesting people do differently in ordinary conversations

8 things genuinely interesting people do differently in ordinary conversations

Hack Spirit