Because Even the Big Guns Slip Sometimes

cleatskins-man.jpg

This online ad for Cleatskins starts out like a typical sportsgear spot: adrenaline-pumping music, bad-ass sports star, epic narrative. It all seemed very made-for-TV.

And then the end happened, and then I laughed, because this is the kinda stuff you can do on the 'net that you can't risk doing on television. Unless you're Budweiser.

Produced by Kamp Grizzly for agency UXB.

by Angela Natividad    Oct-20-08   Click to Comment   
Topic: Campaigns, Good, Online   

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